Latest resources from Marketo
The Definitive Guide to Pipeline Marketing
Marketers have been doing lead generation (the process of creating new contacts) for decades. According to Google Ngram, it's been around for at le...
The Definitive Guide to Lead Scoring
Why Should I Read The Definitive Guide to Lead Scoring?
Lead scoring provides sales with more qualified leads, giving your organisation a bet...
The Definitive Guide to Marketing Metrics and...
Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and increased business impact. Today's CMO is a...