There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and regulation to begin delivering one-to-one j...

In order to come out on top in the marketing world, you must structure for customer centricity. But how do you go about creating the stepping stone...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one personalization using the Relay42 data manag...