With so much data available, and advanced tools at our fingertips, it's possible to create dynamic, 360-degree customer profiles.
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Customers: To delight them, you've got to know them deeply. Be brutally honest, how much do you really know about your customers?
While marke...

We demand it in all aspects of our daily lives. Wherever we interact – in person or online – we want to be treated as individuals. It's a huge ...