Why Everything You Thought You Knew about Developing a Pricing Capability is Now Obsolete
The 'crawl, walk, run' approach used to be perfectly acceptable for developing advanced pricing capabilities in B2B.…
Today's digital marketers want to engage customers with offers that are based on deep customer profiles, transaction histories and other real-time content about their interactions. Delivering the right offer for…
As marketers, we always have too much to do and too little time.
The Insight50 series is designed to address that. In less than an hour, ON24® looks to speak to…
With every week that passes, our dependency on paper wanes as digital processes are introduced into every aspect of our daily activity. If you want to sign a contract, book…
In today's market, customers control the buying journey – a trend that has accelerated with the increased sophistication of mobile devices. Customers decide where to research, how to buy and…
Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one personalization using the Relay42 data management solution. How, why, and did it work?
Download now to find…
Adobe recently commissioned Forrester Consulting to conduct a global survey to understand how digital document processes are supporting business resilience during the COVID-19 pandemic. The results were staggering with 72%…
The digital-first future is here, and higher education institutions are figuring out how to make the most of it. For universities, this often means ingratiating digital assets into the wider…
The 2021 Digital Trends Report looks to both the past and the future, presenting two equally valuable perspectives: What has changed in the last year as a result of the…
In 2020, organizations that sell to other businesses have had to rapidly change their go-to-market models. To cut through the noise and find out what the best B2B marketers are…
Customers' expectations have never been higher. We all expect more, especially online. We want experiences that are personalized and relevant, across every digital touchpoint.
Whilst more than one third of marketing…
Veel bedrijven upgraden hun CMS als onderdeel van een grotere digitale transformatie. Een nieuw CMS betekent niet dat u uw website helemaal opnieuw moet ontwerpen, maar kan wel een goed…