Digital Marketing
The Definitive Guide to Lead Scoring
Why Should I Read The Definitive Guide to Lead Scoring? Lead scoring provides sales with more qualified...
Forrester: Digital Ups the Stakes for B2B Sales
Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...
The Savvy Sales Leader's Guide to Building Profitable Relationships
Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...
Creating a Culture of Experimentation
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...
Automate Performance with Marketing Automation
Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...
How to select a DAM: Learn how to Choose the Right DAM in Four Steps
Digital asset management (DAM) systems are becoming a key part of marketing operations infrastructure....
Supercharge Your Marketing with Mapp's Digital Services
Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...
End-To-End Assistance for Customer Experience Execution
Customers choose where to have experiences with your brand. And when they do, they expect to be greeted...
The Definitive Guide to Marketing Automation
Every business has one thing in common: the desire to achieve higher revenue and faster growth. But many...
De opkomst van moderne Systems of Agreement
Dankzij de digitale transformatie kunnen bedrijven sneller en gemakkelijker zakendoen. Bedrijven hebben...
14 innovative personalisation ideas for the digital-first customer
Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....
Get up, Running and Operating With In-House Solution Experts
Creating amazing customer experiences is critical to the success of your business. But implementing the...
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