The global pandemic and impact of lockdown has been a massive shock to the economy and to our daily lives....

Dankzij de digitale transformatie kunnen bedrijven sneller en gemakkelijker zakendoen. Bedrijven hebben...

Are your agents ready to manage voice and digital interactions in a digital-first omnichannel environment? We...

Salesforce is a customer relationship management (CRM) platform in the cloud, offering businesses a single...

To truly connect with customers, brands need to work seamlessly across search, social, and eCommerce....

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Customers have embraced technology to manage all aspects of daily lives, setting off a digital disruption...

Across numerous industries, more nimble competitors are nipping at the heels of enterprise giants. The...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

As marketing organisations become more technologically driven, digital asset management (DAM) systems...

Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and...

Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...