Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage...

In today's global economy, companies are digitising as quickly as possible in order to remain competitive...

Industry experts predict that successful businesses will soon become 100% digital for all transactions....

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

Today's top marketers know that a solid understanding of their consumers is the foundation of success....

Best practices for delivering content-powered commerce to mobile B2B buyers. Smartphones are everywhere,...

It's an exciting time for marketers. In the era of digital transformation—where everyone and everything...

Less is more. It's such a simple phrase, and yet it holds so much truth. In the business world, we've...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet,...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...