Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

In today's global economy, companies are digitising as quickly as possible in order to remain competitive...

How Five Leading Canadian Companies Engage Audiences in a Work-from-Home World. The threat of COVID-19...

As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand...

It's an exciting time for marketers. In the era of digital transformation—where everyone and everything...

Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet,...

Best practices for delivering content-powered commerce to mobile B2B buyers. Smartphones are everywhere,...

How formerly offline businesses are thriving after investments in eCommerce. If you have a successful...

No matter how much data you have about your customers, you can only understand what they need and expect...