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Marketing in the Dark: Dark Social
Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact with consumers appropriately and effectively i...
17 formas de realizar los proyectos de market...
¿Qué impide a los equipos de marketing tener éxito? ¿Por qué algunos directores de marketing parecen aceptar esfuerzos y resultados mediocres ...
Marketing in the Dark : Dark Data
The rise of marketing technology has in some ways shined a light into areas that were previously hard to measure: media effectiveness, engagement w...