Latest resources from IBM

Marketing 101: Social Media Marketing in the ...
Dark social is a significant and growing challenge that marketers need to take seriously.
There is a growing body of evidence to show that co...

Marketing in the Dark: Dark Social
Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact with consumers appropriately and effectively i...

The Cognitive Revolution: Coming to Transform...
Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of our era. In fact, technology and economics ar...