Latest resources from IBM

Marketing in the Dark : Dark Martech
Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than ever, conferring significant benefits for C...

Industry Leaders' Guide to Success in Omni-Ch...
Understanding how to optimize Omni-Channel Order Management is key to your business' success.
Today, consumers want seamless possibilities fo...

Die vier Stufen einer besseren Marketing-Perf...
Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet, dass sie sich lediglich auf die Durchführ...