Latest resources from IBM
Marketing in the Dark: Dark Social
Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact with consumers appropriately and effectively i...
The Cognitive Revolution: Coming to Transform...
Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of our era. In fact, technology and economics ar...
Marketing in the Dark : Dark Data
The rise of marketing technology has in some ways shined a light into areas that were previously hard to measure: media effectiveness, engagement w...