Latest resources from IBM

Marketing in the Dark: Dark Social
Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact with consumers appropriately and effectively i...

Industry Leaders' Guide to Success in Omni-Ch...
Understanding how to optimize Omni-Channel Order Management is key to your business' success.
Today, consumers want seamless possibilities fo...

The Right Time for Real Time Marketing
Today's digital marketers want to engage customers with offers that are based on deep customer profiles, transaction histories and other real-time ...