Latest resources from Optimizely
Creating a Culture of Experimentation
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue high-performing digital products, campaigns,...
Adopting an Experimentation Philosophy
How can companies maximize their investments and take full advantage of the resources they already have to achieve better performance?
Downlo...
The Surprising Power of Online Experiments
In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing a small headline change an employee pro...