Today's eCommerce is on the verge of the great change.
We got used to see the customers through the prism of behavioral and other implicit da...

No AI or Machine Learning will ever know the customers better, than they know themselves.
Many marketing professionals fall into the trap...

In 2020 to 2022 the world has gone through major turmoil. Series of events that followed reshaped our lives on all levels. Naturally, changes did n...