Latest resources from Salesmanago

Zero Party Data Revolution in Ecommerce: Get ...
Many marketing professionals fall into the trap of assuming in advance that they know what their customers want. This attitude tends to backfire, a...

Customer Intimacy: The most meaningful bond w...
Today's eCommerce is on the verge of the great change.
We got used to see the customers through the prism of behavioral and other implicit da...

Converse Case Study
This case study describes the effects of deploying Customer Engagement Platform at Converse online store, a franchise operated by Orbico.
Our...