The marketer's guide to moving with agility
There's nothing more gut-wrenching than seeing an Olympic hurdler stumble out of the blocks at the start of a make-orbreak heat. What should be an exercise in grace and agility becomes a painful, halting spectacle as they desperately try to regain their flow while each barrier seems to come quicker than the last. When they do finally cross the finish line, the normal celebrations are replaced by the heavy weight of a squandered opportunity.
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