No matter how much data you have about your customers, you can only understand what they need and expect...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Customer expectations for the combined brand experience are higher than ever. This puts more pressure...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

The road to successful, ongoing digital transformation is not so much long as never-ending. Organisations...

Industry experts predict that successful businesses will soon become 100% digital for all transactions....

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

Organisations rarely operate in ways that single function solutions can fully accommodate, and teams...

A smooth integration is key to the success of any digital transformation project. Many organisations...

The world of content management is shifting. Real-time, personalised experiences—like receiving offers...

Ontdek hoe Contract Lifecycle Management (Contractlevenscyclusmanagement of kortweg CLM) helpt bij het...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Your customers lead busy lives. Always on the go, they're constantly changing devices and channels to...

For many companies, the sales team sits at the heart of its profitability. Its ability to operate efficiently...