It's an exciting time for marketers. In the era of digital transformation—where everyone and everything...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Learn how brands create, optimize, and deliver personalized experiences at scale. The customer experience...

An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content...

During a time when companies are racing to turn their physical events into digital experiences, marketers...

Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet,...

Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...

In today's global economy, companies are digitising as quickly as possible in order to remain competitive...

Marketers have been doing lead generation (the process of creating new contacts) for decades. According...

Brands that offer outstanding digital experiences attract and retain more customers. But it's difficult...

Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught...

In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige...

As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....