Marketing Analytics

5 CRM Strategies for Effective Cross-Selling and Upselling
Effective cross- or upselling improves customer loyalty, deepens customer relationships and ultimately,...

Building a Robust Experimentation Capability
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

The state of contact centre transformation in the new digital world
The effects of the pandemic have greatly accelerated the pace of change in contact centres, and there...

2017 State of Global Customer Service Report
Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Making the Leap to a Digital-First Enterprise
With the arrival of the new decade came the ultimate catalyst of the digital era. But how are leaders...

Content for Every Moment
In this instalment of the Experience Essential series, we show you how you can start delivering the right...

ON24 Webinar Benchmarks Report 2021
Webinars are one of the most powerful tools for creating engaging digital experiences that audiences...

Adobe Digital Economy Index - Adobe Analytics | UK August 2021
The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Cultivating a future-proof customer journey strategy
When the pandemic forced a seemingly overnight exodus from in-person to online, consumers and businesses...

Delivering Personalised Content for Dummies
The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders,...

The Surprising Power of Online Experiments
In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...
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