Digital Transformation is the process by which enterprises adapt to or drive disruptive changes in their...

B2B marketers have shifted the way they do business as digital channels become the default approach....

Hoe kunt u sales digitaliseren? Branche-experts voorspellen dat succesvolle ondernemingen binnenkort...

With our Digital Acceleration program, you'll work with Adobe strategy consultants to uncover KPIs and...

Marketers have been doing lead generation (the process of creating new contacts) for decades. According...

Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...

What they want – where and when they want it. That's what customers expect. Vast amounts of customer...

Salesforce is a customer relationship management (CRM) platform in the cloud, offering businesses a single...

In today's marketing climate, lead generation has become a popular strategy to help create demand and...

Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...

Less is more. It's such a simple phrase, and yet it holds so much truth. In the business world, we've...

According to McKinsey Digital, live commerce has evolved rapidly in China, taking less than five years...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Trying out new approaches makes being a marketer exciting. Even when faced with limited resources, figuring...