Marketing Strategy

Time to Consolidate, Not Complicate
Why businesses are consolidating use of a single support solution for both customers and employees. The...

Homeoffice 2020: vorteile und herausforderungen
Remote-Arbeit ist mittlerweile in vielen Unternehmenfester Bestandteil des Geschäftsalltags. Ziel dieses...

Digital Asset Management vs. Dropbox, Box and WeTransfer
Organisations rarely operate in ways that single function solutions can fully accommodate, and teams...

Is your customer experience making an impact? Or not?
Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Global Trends Study
Digital experience personalization is a major priority for global business leaders and investment plans...

Adobe Digital Economy Index - Adobe Analytics | UK August 2021
The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

2023 Digital Trends
After two years of seismic behavioural change, we find ourselves in a new world of limitless possibilities,...

CPQ for Dummies
Discover the Game-Changing Benefits of CPQ. What exactly is CPQ software? And how does it translate to...

The Definitive Guide to Lead Scoring
Why Should I Read The Definitive Guide to Lead Scoring? Lead scoring provides sales with more qualified...

Supercharge Your Marketing with Mapp's Digital Services
Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...

The Savvy Sales Leader's Guide to Building Profitable Relationships
Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...
Sign up for MarTech Publish Hub
As a subscriber you will receive alerts and free access to our constantly updated library of white papers, analyst reports, case studies, web seminars and solution reports.