The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Trying out new approaches makes being a marketer exciting. Even when faced with limited resources, figuring...

How can companies maximize their investments and take full advantage of the resources they already have...

Salesforce is a customer relationship management (CRM) platform in the cloud, offering businesses a single...

Huuuge Games is a mobile games developer and publisher. The company's development efforts have focused...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

We all inhabit a world of digital chaos, where the demand for agile marketing has resulted in an overwhelming...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

In 2020, the financial services industry was forced into a sudden acceleration of digital transformation...

We demand it in all aspects of our daily lives. Wherever we interact – in person or online – we want...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

Pop quiz: What assignment should your marketing team tackle first? Should you complete the one marked...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

Marketers have been doing lead generation (the process of creating new contacts) for decades. According...