Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Customers have embraced technology to manage all aspects of daily lives, setting off a digital disruption...

Today's digital fluent customers have high expectations and are the least loyal of all groups. Great...

Finding and retaining great talent was never easy. But now? Effectively staffing and engaging employees...

There's been a lot for marketers to lament in the past year—and the imminent reduction in access to...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...

There are some stressors all marketers accept as 'part of the job': starting projects with imperfect...

Through our experience with the best brands in the world, we've found that the most successful organizations—and...

With the arrival of the new decade came the ultimate catalyst of the digital era. But how are leaders...

The North Star Framework is a model for managing products by identifying a single, crucial metric (the...

Are your agents ready to manage voice and digital interactions in a digital-first omnichannel environment? We...

As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....

Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet,...