HR is all about serving your people, whether they are shiny new recruits or lifetime employees. But all...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Self-scanning or Scan and Go shopping experiences were already making steady inroads across Europe entering...

Customer expectations for the combined brand experience are higher than ever. This puts more pressure...

In heel Europa is de honger van consumenten naar digitale diensten onverzadigbaar. Hoe kunnen HR-afdelingen...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Every business has one thing in common: the desire to achieve higher revenue and faster growth. But many...

Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage...

Für Unternehmen ist es jetzt wichtiger denn je, die digitale Transformation zu beschleunigen. Dass mehr...

In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations....

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...