Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

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Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

Today's top marketers know that a solid understanding of their consumers is the foundation of success....

Customers have embraced technology to manage all aspects of daily lives, setting off a digital disruption...

Digital Transformation is the process by which enterprises adapt to or drive disruptive changes in their...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

Why Should I Read The Definitive Guide to Lead Scoring? Lead scoring provides sales with more qualified...

2020 was a year where digital experiences, from a production and consumption perspective, were thrust...

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