Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

No matter how much data you have about your customers, you can only understand what they need and expect...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

During a time when companies are racing to turn their physical events into digital experiences, marketers...

44% of iOS users and 91% of Android users opt in to push notifications, making them the #1 external channel...

2020 was a year where digital experiences, from a production and consumption perspective, were thrust...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

Let's face it. We're all facing burnout right now. The same old marketing routines are sapping your energy...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

If you are on the hunt for a Digital Asset Management (DAM) solution, you have probably already done...

Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...

Customers have embraced technology to manage all aspects of daily lives, setting off a digital disruption...

Why Everything You Thought You Knew about Developing a Pricing Capability is Now Obsolete The 'crawl,...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...