Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book....

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...