You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...