Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...