Peer Influence

Creating a Culture of Experimentation
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

The Savvy Sales Leader's Guide to Building Profitable Relationships
Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

5 Tech Trends Redefining the Customer Experience
We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

15 Ideas for Anchoring Your Marketing Approach
In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Winning the Race to go Digital in B2B
Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Connecting Online and Offline: The Marketer's Manual
Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Adopting an Experimentation Philosophy
How can companies maximize their investments and take full advantage of the resources they already have...

Find your Data Management solution for marketing
Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

How to Upgrade Customer Through Valuable Data
This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

5 Daunting Sales and Marketing Gaps and How to Overcome Them
Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book....

Are You Missing Out on eCommerce?
5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

B2B Digital Commerce: Understanding Customer Expectations
Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Marketplace: the future of e-commerce
A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...
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