In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

How can companies maximize their investments and take full advantage of the resources they already have...