5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

How can companies maximize their investments and take full advantage of the resources they already have...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...