Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...