How can companies maximize their investments and take full advantage of the resources they already have...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

An easy customer experience is the hallmark of today's most successful support organisations. That's...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...