Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

An easy customer experience is the hallmark of today's most successful support organisations. That's...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

Field service management teams want to keep costs down, while improving their customer service relationships. This...