An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

It's an exciting time for marketers. In the era of digital transformation—where everyone and everything...

Less is more. It's such a simple phrase, and yet it holds so much truth. In the business world, we've...

Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet,...

Best practices for delivering content-powered commerce to mobile B2B buyers. Smartphones are everywhere,...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

5 ways a high-quality eCommerce platform can drive ROI. You'll need to carefully define your customer...

As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Learn how brands create, optimize, and deliver personalized experiences at scale. The customer experience...

No matter how much data you have about your customers, you can only understand what they need and expect...