This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...

Customer expectations for the combined brand experience are higher than ever. This puts more pressure...

Why Should I Read The Definitive Guide to Lead Scoring? Lead scoring provides sales with more qualified...

The road to successful, ongoing digital transformation is not so much long as never-ending. Organisations...

Vijf nieuwe manieren waarop uw HR-afdeling overeenkomsten beter en efficiënter kan afhandelen, van indiensttreding...

Traditional organizations in virtually every sector are in some stage of a digital transformation journey....

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

The Digital Public Library is an association that operates and manages the digital services for their...

If you are on the hunt for a Digital Asset Management (DAM) solution, you have probably already done...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

In today's marketing climate, lead generation has become a popular strategy to help create demand and...