Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

What is dynamic case management? Who is using it and how can it help you prepare for the future of work? The...

Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

Branche-experts voorspellen dat succesvolle ondernemingen binnenkort alle transacties 100% digitaal verwerken....

In 2020, organizations that sell to other businesses have had to rapidly change their go-to-market models....

How can companies maximize their investments and take full advantage of the resources they already have...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Customer expectations for the combined brand experience are higher than ever. This puts more pressure...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...