Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

Customer expectations for the combined brand experience are higher than ever. This puts more pressure...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

Best practices for delivering content-powered commerce to mobile B2B buyers. Smartphones are everywhere,...

Digital experience personalization is a major priority for global business leaders and investment plans...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Digital Transformation is the process by which enterprises adapt to or drive disruptive changes in their...

Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Customers walking into stores are trading transactions for inspiration and experiences—the convenience...

The global pandemic and impact of lockdown has been a massive shock to the economy and to our daily lives....

Dankzij de digitale transformatie kunnen bedrijven sneller en gemakkelijker zakendoen. Bedrijven hebben...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...