Consumer Analytics

The Right Time for Real Time Marketing
Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Brand Management Software Comparison Guide
See what your brand can accomplish with the right brand management software. These days, brand management...

Insight 50 Takeaways: Humanising the Digital Marketing Experience
As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Insights 50 Takeaways: Topical Marketing
As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

The Beginner's Guide to Dynamic Case Management
What is dynamic case management? Who is using it and how can it help you prepare for the future of work? The...

Omnichannel is no longer optional
The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

The Marketing Value of Marketing Automation
Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...

Redesigning the Customer Experience Around the Internet of Things
Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...
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