En la actualidad, los clientes controlan el customer journey, una tendencia que se ha acelerado con la...

For sales and marketing leaders operating in today's hyper-competitive world, their CRM system could...

How can companies maximize their investments and take full advantage of the resources they already have...

Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...

Dankzij de digitale transformatie kunnen bedrijven sneller en gemakkelijker zakendoen. Bedrijven hebben...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Driving webinar registration and attendance is a major struggle for most companies. While webinars are...

A CRM system touches every part of your business. It is one of the most critical enablers of your business...

As marketing organisations become more technologically driven, digital asset management (DAM) systems...

¿Qué impide a los equipos de marketing tener éxito? ¿Por qué algunos directores de marketing parecen...

Deliver better customer experiences – even when the unexpected happens. Delivering a great customer...