Following one of the most challenging years in business history, the pandemic has forced every company...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Consumers today have more choices than ever. Often, all it takes is a better online experience, an enticing...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

With the recent drive towards consumer privacy over the last decade, the environment for brand marketers...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

A renewed, and long overdue, focus on retention is finally here. Companies are finding success through...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

AI allows marketing leaders and their teams to quickly analyze vast amounts of customer data to predict...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...