Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

The shift to digital-first buying, along with the corresponding rise in engagement, means marketers have...

See where the disconnect lies and discover how to bridge the gap with Sitecore. You probably already...

De CMS-wereld is veranderd. Voorheen kochten grote bedrijven high-end systemen die ze aan hun wensen...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Consumers today have more choices than ever. Often, all it takes is a better online experience, an enticing...

Today's digital fluent customers have high expectations and are the least loyal of all groups. Great...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...