Amplitude is a product intelligence platform that helps teams around the world use their customer data...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

We're coming off one of the most challenging years in business history. The pandemic forced every company...

We are in the midst of a great flux for marketers. Google and other behemoth browsers have finally cemented...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Today's digital fluent customers have high expectations and are the least loyal of all groups. Great...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

The shift to digital-first buying, along with the corresponding rise in engagement, means marketers have...

Our useful guide explores how activation campaigns, monetization campaigns, and retention campaigns can...

A renewed, and long overdue, focus on retention is finally here. Companies are finding success through...