Today's buyers engage with brands and companies through their own research across multiple channels,...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Your digital-first vision isn't a guaranteed reality. Today, senior marketers are expected to drive their...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Today's organizations are starting to think of data as the new water' – not just a valuable asset,...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

In heel Europa is de honger van consumenten naar digitale diensten onverzadigbaar. Hoe kunnen HR-afdelingen...

As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....

Digital asset management (DAM) systems are becoming a key part of marketing operations infrastructure....

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

Salesforce is a customer relationship management (CRM) platform in the cloud, offering businesses a single...

Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...

71% of sales leaders don't think they can adapt their strategy fast enough to deal with change and uncertainty,...