A recent study claims that the average cart abandonment rate across sectors is 79.17%, with retail only...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

An IT Buyer's Evaluation Guide for Higher Education. The COVID-19 pandemic has changed how education...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact...

Companies of all sizes are embracing a more effective, paperless way of working. From sales agreements,...

Your customers expect memorable moments at every brand touchpoint. But when you have websites, social...

Even the largest brands or digital teams may not be familiar with procurement of a digital asset management...

How is your organization encouraging inclusive leadership? Download our in-depth quarterly report to...

Microsoft has teamed up with DocuSign to make our industry-leading eSignature apps available to businesses...

93% of millennials said that technology was important to them when choosing an employer. If you're in...

As marketing organisations become more technologically driven, digital asset management (DAM) systems...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...