Le guide de l'expert informatique en IA et gestion de contenu
N'ayant de cesse de se démarquer de leurs concurrentes, les marques sont de plus en plus nombreuses à se tourner vers l'IA. Elles ont cependant besoin d'être conseillées afin de savoir par où commencer et comment réussir.
La gestion de contenu représente l'un des domaines les plus prometteurs, sur lequel l'IA exerce d'ores et déjà une influence déterminante. Du contenu personnalisé aux tests A/B en passant par le balisage des assets et la production de contenu, voici un aperçu des immenses possibilités qui s'offrent aux équipes IT autour de l'IA et de la gestion de contenu.
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