Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Customers walking into stores are trading transactions for inspiration and experiences—the convenience...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book....

How can companies maximize their investments and take full advantage of the resources they already have...