The 2022 Digital Trends – Financial Services in Focus report explores a wide range of trends impacting...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...