Marketing Insights
Path to Personalization: The 9 keys to driving stronger relationships
Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...
2021 Technology Trends IT in Focus
In a world where commercial success is increasingly defined by the quality of the customer experience...
Adobe Digital Economy Index - Adobe Analytics | UK August 2021
The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...
Marketing in the Dark : Dark Martech
Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...
How to Upgrade Customer Through Valuable Data
This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...
Microsoft Lays Out Linkedin CRM Strategy
You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...
Manufacturers Reap Benefits From Selling Direct
Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....
B2B Digital Commerce: Understanding Customer Expectations
Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...
5 Ways to Boost Customer Journeys
In order to come out on top in the marketing world, you must structure for customer centricity. But how...
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