2021 Technology Trends IT in Focus
In a world where commercial success is increasingly defined by the quality of the customer experience (CX), the IT function plays a crucial role in making sure organisations deliver against the needs and expectations of their customers.
This Econsultancy/Adobe report focuses on how IT professionals responded to the 2021 Digital Trends survey, compares their answers with their peers from other business functions, and also looks at the differences between top-performing companies and the mainstream.
The research highlights how close cooperation between IT and other functions, such as marketing, is crucial for success, but needs to be supported by technology that fosters collaboration and facilitates efficient workflows and the sharing of customer data.
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Related Categories: B2B, Collaboration, Customer Data, Marketing Automation, Marketing Insights, Marketing Technology, Technology
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