Digital experience personalization is a major priority for global business leaders and investment plans...

Discover the Game-Changing Benefits of CPQ. What exactly is CPQ software? And how does it translate to...

In 2020, organizations that sell to other businesses have had to rapidly change their go-to-market models....

Organisations rarely operate in ways that single function solutions can fully accommodate, and teams...

In just a few short months, the global COVID-19 pandemic has disrupted the way we work and live. Organisations...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

Digital Transformation is the process by which enterprises adapt to or drive disruptive changes in their...

Our useful guide explores how activation campaigns, monetization campaigns, and retention campaigns can...

After two years of seismic behavioural change, we find ourselves in a new world of limitless possibilities,...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

In 2020 to 2022 the world has gone through major turmoil. Series of events that followed reshaped our...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Now is the time to take your digital transformation in a new, more effective direction. At ServiceNow,...