Measurement

Work management that works the way creatives do.
About the Guide Stay on track. Without pausing creativity. It's time to automate the workflow processes...

Rationalise to Modernise Your Martech Stack
Enterprises in the high-tech industry continue to prioritise market share, revenue growth, cost containment...

The Right Time for Real Time Marketing
Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

14 innovative personalisation ideas for the digital-first customer
Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

2022 Global Customer Engagement Review
Consumers expect real-time, personalized communication, seamlessly choreographed across the channels...

The Ultimate Benchmark of DMPs
Today's top marketers know that a solid understanding of their consumers is the foundation of success....

The Ultimate CX Agent Guide
Customers have embraced technology to manage all aspects of daily lives, setting off a digital disruption...

The Seven Steps to Seamless Marketing Work Management
Through our experience with the best brands in the world, we've found that the most successful organizations—and...

Putting Revenue Marketing Into Practice
Even as B2B marketing has shifted from predominantly analog to predominantly digital in the past decade,...

Product Analytics for Dummies
Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics...

Sixth Annual B2B Marketing Data Report
Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

The Forrester New Waveâ„¢: Bot Management, Q1 2020
PerimeterX was named a leader in The Forrester New Waveâ„¢: Bot Management, Q1 2020. According to the...

Next-Gen Cloud Contact Centers RingCentral Special Edition
Finally, it's here—the new Next-Gen Cloud Contact Centers for Dummies®, RingCentral Special Edition...

The Cognitive Revolution: Coming to Transform Your Business Network
Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...
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