En la actualidad, los clientes controlan el customer journey, una tendencia que se ha acelerado con la...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

In the last decade, customer relationship management (CRM) platform adoption has increased rapidly to...

In today's marketing climate, lead generation has become a popular strategy to help create demand and...

This guide offers organizational leaders a deeper understanding of why implementing more personalized...

As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....

With the right technology and tools in place you can do what your competitors aren't doing to make the...

Many financial services firms have automated the vast majority of key processes and customer experiences....

Ontdek hoe Contract Lifecycle Management (Contractlevenscyclusmanagement of kortweg CLM) helpt bij het...

There comes a point where once campaigns are up and running, it's not about either getting things moving...

CPG business leaders at every level of the enterprise are responsible for delivering growth. This applies...

Customer expectations for the combined brand experience are higher than ever. This puts more pressure...

Bei der Entwicklung der Optimierungsstrategie für ihr Website müssen E-Commerce-Experten häufig mit...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...