The world of content management is shifting. Real-time, personalised experiences—like receiving offers...

Digital asset management (DAM) systems are becoming a key part of marketing operations infrastructure....

N'ayant de cesse de se démarquer de leurs concurrentes, les marques sont de plus en plus nombreuses...

Why Everything You Thought You Knew about Developing a Pricing Capability is Now Obsolete The 'crawl,...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Whether you're looking to centralize your content silos or empower your marketing team to more efficiently...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

HR is all about serving your people, whether they are shiny new recruits or lifetime employees. But all...

Care about growth? Then you should care about user retention. Without retention, your product is a leaky...

Why Should I Read The Definitive Guide to Lead Scoring? Lead scoring provides sales with more qualified...

Microsoft has teamed up with DocuSign to make our industry-leading eSignature apps available to businesses...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

Laat niets aan het toeval over wanneer uw afdeling digitaal gaat. Branche-experts voorspellen dat succesvolle...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...