Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Customers: To delight them, you've got to know them deeply. Be brutally honest, how much do you really...

Your customers expect memorable moments at every brand touchpoint. And when you have websites, social...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

A recent study claims that the average cart abandonment rate across sectors is 79.17%, with retail only...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Companies of all sizes are embracing a more effective, paperless way of working. From sales agreements,...

Whatever the size of your organisation, this guide will help you choose, deploy, and optimise a CMS that...

Industry experts predict that successful businesses will soon become 100% digital for all transactions....

Inspired by the sunny days ahead, consumers are eager to take full advantage of the warmer weather by...

Elektronische Signaturen sind mittlerweile Mainstream. Recherchen im Rahmen dieses Berichts haben ergeben,...

Your digital-first vision isn't a guaranteed reality. Today, senior marketers are expected to drive their...

With so much data available, and advanced tools at our fingertips, it's possible to create dynamic, 360-degree...