Breakthroughs in collaboration technology are helping companies of all sizes foster engagement with employees,...

¿Qué impide a los equipos de marketing tener éxito? ¿Por qué algunos directores de marketing parecen...

Customer expectations have increased dramatically over the past decade. Customers now expect brands to...

A recent study claims that the average cart abandonment rate across sectors is 79.17%, with retail only...

This guide offers organizational leaders a deeper understanding of why implementing more personalized...

Customer expectations for the combined brand experience are higher than ever. This puts more pressure...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand...

What is dynamic case management? Who is using it and how can it help you prepare for the future of work? The...

Brands need to take more control over how they engage customers. To make this happen, Marketing and IT...

Für Unternehmen ist es jetzt wichtiger denn je, die digitale Transformation zu beschleunigen. Dass mehr...

With so much data available, and advanced tools at our fingertips, it's possible to create dynamic, 360-degree...

A smooth integration is key to the success of any digital transformation project. Many organisations...

Field service management teams want to keep costs down, while improving their customer service relationships. This...