Targeting

The Zero-Party Data Playbook 2022
We are in the midst of a great flux for marketers. Google and other behemoth browsers have finally cemented...

ON24 Webinar Benchmarks Report 2021
Webinars are one of the most powerful tools for creating engaging digital experiences that audiences...

5 Daunting Sales and Marketing Gaps and How to Overcome Them
Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book....

Adopting an Experimentation Philosophy
How can companies maximize their investments and take full advantage of the resources they already have...

Build vs. Buy: Implementing the Right Experimentation Solution
To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

2023 Digital Trends
After two years of seismic behavioural change, we find ourselves in a new world of limitless possibilities,...

Understanding the Business Value of Your eCommerce Platform
5 ways a high-quality eCommerce platform can drive ROI. You'll need to carefully define your customer...

Power Up Your Personalisation
What they want – where and when they want it. That's what customers expect. Vast amounts of customer...

Increase Customer Service Agility With Cloud Contact Centers
Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Building a Robust Experimentation Capability
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Fast, flexible and compliant e-signatures for global businesses
In today's global economy, companies are digitising as quickly as possible in order to remain competitive...

Brilliant Experiences, Channel by Channel
Communicating in ways that speak to each individual customer, is what allows brands to build strong relationships....

The right time for real-time marketing
In a climate of rising customer expectations, now is the right time to refine your use of inbound channels—it...
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