Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and...

Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

During a time when companies are racing to turn their physical events into digital experiences, marketers...

As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand...

Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book....

Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact...

Veel bedrijven upgraden hun CMS als onderdeel van een grotere digitale transformatie. Een nieuw CMS betekent...

Amplitude is a product intelligence platform that helps teams around the world use their customer data...

Remote working is now widely recognised as part of the way businesses operate. According to a 2019 report...

Huuuge Games is a mobile games developer and publisher. The company's development efforts have focused...

Customers: To delight them, you've got to know them deeply. Be brutally honest, how much do you really...

To learn more about the impact of shifting consumer behaviors, PayPal partnered with AdWeek to better...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...