$19.2 billion. That's the amount of money that was spent just two years ago on third-party data (data...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

A renewed, and long overdue, focus on retention is finally here. Companies are finding success through...

The global pandemic and impact of lockdown has been a massive shock to the economy and to our daily lives....

Customer expectations have increased dramatically over the past decade. Customers now expect brands to...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Amplitude is a product intelligence platform that helps teams around the world use their customer data...

Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and...

The Digital Public Library is an association that operates and manages the digital services for their...

Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

Dankzij de digitale transformatie kunnen bedrijven sneller en gemakkelijker zakendoen. Bedrijven hebben...

Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...

As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand...